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With the forthcoming 2008 Olympic Games in Beijing, visiting more and more Chinese customers in various sports, monitoring and gradually became one of the elements can only common human life, sneakers on the market more and more. Apart from the application of professional sports cities Mans progressing, even routine sports like Canter customers in cities begin already showing their professional requirement above. Country would be the consumption of residents and low for shoes through out the new requirements. Status of Chinese Sport Shoes 1.current Chinese market is one of the largest sports centers in the world's most international famous brand athletic shoes were located in China. Perfect shoes production chain, favorable production conditions, organizational capacity, reduce labor costs and skilled engineers, all jordan shoes 12 the above conditions have been a temptation for each merchant. Currently, the state tries to huge Chinese market, which before the Olympic Games in 2008. Large Adidas, Nike, sports, food, fashion, which is famous brand sports shoes in

China to see. In the eyes of Chinese customers Adidass view is a mature man, Nike is a young athlete, Nike have more market quotient than Adidas in China inland, and most clients believe that the signs of food continues to be speaker visualization of food. By comparing the spread of these signals to view, Nike athletes I illustrates the expansion of Pyramid adopted, it means that the tour group from the country's leading athlete and NBA League team of the province, activity pool basketball Callan, has four key elements air jordan 12 of the quality of sporting events throughout the market. The quantity of top athletes is least, but have a high radiant power. retro jordans 18 Announcements see the expansion of brand Nike is more successful and undoubtedly popular Nike shoes in China, for example, Nike shoes classic Jordan shoes, Nike, Nike dunks, Air Force Ones, Air Max is very popular in Callan. 2.the influence of Beijing 2008 Olympic Games, the corporate market supra skytop black purple croc modeWith equip the approach of the Olympic Games in 2008, visiting more and more Chinese customers in various sports, and the demand for professional sports forward. Even routine sports like air jordan retro 12 Canter customers in cities begin already showing their professional requirement above. Seems to be the future development path, sports shoes market will be divided and the parties dissolve not only the purchase of new attractions empolder signal relatively low, but the original professional market, shoes for sports training example with more volume separation of services,

the gap in top professional product will be charged. Chinese sports shoe house should be used in a database for customers of the masses and to develop professional products in various sports will bring durative income to increase to its customers professional inclination to support. At the same time, competition with more supra tk society black violence, whether Chinese companies house sneakers can process segments must keep cutting more professional and produce a classic style sports shoes such as Jordan shoes Nike, Nike Shoes, Nike dunks, Air Force Ones, Air Max, key to ultimately be able to compete with international brands such as Nike, Adidas. Internationalization of course a major challenge for Chinese firms, internationalization is not as simple as the export of certain products or the creation of many stores monopolisation abroad, but companies should be entrusted to external team of internationalization in many aspects. 3.The influence of Beijing 2008 Olympic Games in science and technology content of shoes productSome domestic companies must come from products sports regulation is not reasonable, and make a major shift in production to ignore the research leads to innovation really science and technology products. For example, the first GDS Hongxingerke detrusion exposure reduction, four function keys, etc. GDS exposure reduction system as Hongxingerke based on personal research, it is possible to compare the absolute beauty to international brands such as Nike, Adidas. In addition, a Companies should be mentioned that Ada, who again used for the validation of practical activities in science and technology leader in innovation, weathervane for the development of the industry.

Anta cooperate with China Leather Footwear Industry universities in the footwear industry in China sneakers university research center technology, aimed at high school recuring top terrace powerful technology to improve the measurement level of gym shoes, and contribute to the development of the footwear industry of China can then more and more scientific production. Today, the current product with the same quality is more serious, can provide the technology and make products larruping and adapt to the customer who is his favorite. Also manufactures athletic shoes need to improve their professional skills, to participate jointly sports requirements, reduce costs to deliver the product to the person running shoes at low prices.